Iceland Tourism Just Did the Funniest Take on Zuckerberg's Metaverse

It's on a satirical note. And it's all over social media right now.
The innovative and fun tourism campaign has gained many fans
The innovative and fun tourism campaign has gained many fans

Like other nations, Iceland&rsquos tourism too suffered in the pandemic situation. But it recently hit upon a unique idea to draw global attention to its many attractions &ndash a spoof on Mark Zuckerberg&rsquos rebranding of Facebook (the company) as Meta.

End-October, Facebook CEO Zuckerberg, in his Founder&rsquos Letter said, &ldquoWe are at the beginning of the next chapter for the internet, and it&rsquos the next chapter for our company too.&rdquo

Expanding on his idea, he said, &ldquoWe&rsquove gone from desktop to web to mobile from text to photos to video. But this isn&rsquot the end of the line&hellip The next platform will be even more immersive &mdash an embodied internet where you&rsquore in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.&rdquo In short, metaverse is expected to bring the physical and the digital world together. He also released a film on the same.

While the world debated or trolled the idea, Iceland went a step further. It created a whole new campaign that is a parody based on Zuckerberg&rsquos announcement and the film sans the vitriol. The video &lsquoIcelandverse&rsquo where they asked viewers to join their &lsquonew&rsquo, &lsquoimmersive&rsquo world which was &lsquoreal&rsquo a world where you would not require VR/AR headsets to be transported to the middle of a digital universe.

Even those who have not seen the Zuckerberg film cannot miss the similarities (dress to dialogue) between Icelandverse presenter &ndash chief visionary officer Zack Mosbergsson (played by Icelandic actor and writer Jorundur Ragnarsson) &ndash and Zuckerberg, including an earlier viral post showing the FB founder applying sunscreen.

However, Zuckerberg too has taken the spoof in good humour.  &ldquoAmazing. I need to make a trip to the Icelandverse soon,&rdquo he responded in the comments section. 

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