India’s hospitality scene is changing fast. More people are travelling, spending more, and looking for premium experiences—not just in big cities but smaller towns and vacation spots. Dusit International sees this an opportunity to bring its signature Thai-inspired gracious hospitality to India with its new expansion plans.
Learning from past struggles in India, the brand is returning with a fresh strategy, prioritising Tier 2 and Tier 3 cities, followed by metro cities. After the successful launch of dusitD2 Fagu, Shimla, in December 2024, the group is now eyeing a more market-friendly approach for a consistent presence in India.
Dusit wants to build an integrated hospitality ecosystem in India that includes luxury hotels and boutique escapes, gourmet dining and wellness retreats, hospitality education, and skill development for local talent. Through Dusit Hospitality Education, and the brand also aims to train Indian professionals to deliver global-standard service—combining Thai warmth with Indian hospitality. This hospitality will be seen in a range of brands, spanning upper-midscale and luxury segments.
Under the Dusit Princess brand (upper-midscale):
Raipur: 200 rooms
Bhiwadi: 165 rooms
Kolkata: 220 rooms
Lonavala: 120 rooms
Under the luxury Dusit Collection brand:
Kasol: 40 rooms
Manali: 40 rooms
Karnataka, alone, will see the opening of three properties: Devarana Sakleshpur – A Dusit Retreat, a wellness-focused escape that is slotted to open in 2028; and two Dusit Princess properties whose locations are yet to be announced.
Dusit International isn’t just about offering a place to stay. The brand focuses on holistic wellness experiences, contemporary and thoughtful design, sustainable hospitality (through its Tree of Life programme aligned with the UN Sustainable Development Goals), and Thai-style service with a local twist.
With a mix of wellness, sustainability, hospitality education, and Thai charm, Dusit aims to offer something fresh and meaningful for Indian travellers. As part of its growth strategy, the company also plans to sign 100+ hotels worldwide over the next five years, focusing on markets like Vietnam, Indonesia, Japan and China.
