Outdoor Luxury Travel with OneLatitude | In the years following the pandemic, travel has slowly been reinventing itself—not just in where we go, but in why we go. A quiet transformation has been unfolding across dusty roads, forgotten trails, and in the comfort of slow-paced itineraries. Somewhere in that shift, Simran and Bharat Seth found themselves asking a different question: beyond destinations, what kind of experiences are people were really searching for?
“We saw a gap in the immersive luxury travel segment, where adventure and experiencing something new met comfort in a meaningful and responsible way,” they recall while talking to Outlook Traveller.
It was the kind of realisation that doesn't come from boardrooms; rather, it stemmed from long conversations and shared memories from the road. And so, the travel-loving duo set out to build something that would let fellow travellers experience the outdoors in a new way—without having to rough it, and without missing the point. Thus, the journey of OneLatitude found its inception and direction.
Call it “outdoor luxury,” if you must, but it’s not the kind of luxury defined by thread counts or butler service. “It’s essentially the sweet spot between rugged adventure and high-end comfort,” they explain. “It’s about immersing yourself in nature and in new experiences without sacrificing sophistication, style, or comfort.”
In practice, that might look like traversing a remote mountain route in a thoughtfully chosen vehicle, ending the day at a locally-run lodge, and sharing stories over a slow-cooked regional meal. In essence, it's a curated experience.
“It redefines luxury not by opulence alone but by offering curated, meaningful, one-of-a-kind, and often remote experiences with elevated service and amenities.”
For Simran, travel was always more than a break from work. Even while holding a full-time corporate job, she took off on solo cross-country road trips across the US, Europe, and India. Think dog sledding in Alaska or cruising through Cuba in vintage cars.
“She prefers slow, immersive travel over checking boxes,” Bharat says. “At OneLatitude, Simran brings this same philosophy to the experiences she curates—seamlessly blending adventure, luxury, culture, and well-earned moments of pause.”
Bharat, too, has been shaped by time spent outdoors—camping, hiking, overlanding—and by his deep interest in cultures and people. His approach to travel is rooted in authenticity, the kind that comes from getting lost on purpose or choosing the longer route simply because it feels right. Simran says, “He believes in authentic and unfiltered travel experiences, which are often off the beaten path, and truly believes that each one should have access to that.”
What ties them together is a shared love of travel that feels personal. “It’s about bringing you to the outdoors, to offbeat destinations, to places you wouldn't go yourself while keeping you extremely comfortable always.”
Since their start in 2021, they’ve expanded where and how they operate—but without rushing. “Our goal always was, and still is, to grow sustainably,” the two say. “We want to do things right even if it means we pace our growth.”
That slow growth model has resonated, perhaps because it reflects the way their guests want to travel too—not hurriedly, not superficially, but meaningfully. “We now curate personalised holidays for our guests across the world beyond just our signature guided trips. This evolution happened organically, and it is one we're grateful for.”
Even the name reflects this. “It’s travelling 'one latitude' at a time and soaking in the changes, culturally and geographically, that happen as we traverse each latitude on our globe. It’s exploring deeply and mindfully.”
Since launching, the journeys have stretched far and wide. In 2022, it was Spiti, Kyrgyzstan, Bhutan, and even a unique father-child retreat deep in the Indian jungle.
By 2023, the map expanded into Namibia, Botswana, and South Africa. In 2024, it grew again—to Tanzania, Uganda, Iceland, Spain, and more. Now in 2025, their team crafts tailored experiences in over 80 countries across every continent.
But no matter where they go, the core remains the same: slow, thoughtful, enriching travel.
Guided trips by OneLatitude, often hosted personally by Simran and Bharat, are small by design. “Our guests arrive as strangers and leave as family—that, for us, is our biggest win,” they say. The trips are built not just for sightseeing but for conversation, shared meals, and storytelling.
Self-drive and chauffeured road journeys, too, follow the same ethos. “Everything is thought through and recced in detail by us—the route, the vehicle, every single hotel, every lunch spot, and coffee break,” they explain. “We always have a Plan A, a Plan B, and probably a Plan C and D.”
Even for custom itineraries, Simran and Bharat insist on leaving gaps. “The goal is to have intentional gaps, that is, windows of free time in our plans always,” they explain. That might be the hour where you wander a sleepy coastal town on your own, or a night spent chatting with locals around a bonfire.
But those moments don’t happen by chance. They happen because someone thought carefully about how to make space for them.
“Crafting a bespoke holiday is a deeply personal and collaborative process—it’s less about ticking boxes and more about translating someone’s travel dreams, personality, and pace into a journey.”
The shift toward sustainability in travel isn’t just a talking point anymore—it’s a responsibility. And it’s one that Simran and Bharat take seriously.
“Our carbon footprint mapping isn't just for the numbers, it's to help us identify the leaks and improve upon them each time,” they say. In addition to reforestation projects, they work with local partners who share their values, ensuring travel dollars support communities in meaningful ways.
“From hosting our guests for meals in local homes to showcasing the local art and handicraft are small ways in which we economically support the communities and also educate our guests about local customs and cultures.”
The approach is summed up in a hashtag they often use: #persistenceoverperfection.
Travel may look different now, but the hunger for connection, authenticity, and thoughtful exploration has only grown stronger. As Simran and Bharat put it, “We started OneLatitude during Covid... Since 2021, travellers have sought deeper connections, flexibility, and purpose-driven experiences.”
Their long-term goal isn’t to scale fast or wide; it is to keep things personal, grounded, and human. “We continue to grow our operations in more destinations and curate products that are unique for our guests with our local partners.”
Because in the end, the best kind of journey isn’t about ticking off places—it’s about slowing down enough to truly arrive.
