Valentine's Day 2026 | It is Valentine’s Day, and I find myself wondering: How old is this phrase: “I love you!” How banal yet timeless. Why do lovers repeatedly affirm those three potent words, “I love you,” for as long as they continue life in togetherness? Does it serve to fortify their bond? Is there a sense of vulnerability that such repetition seeks to reassure? Can the act of repetition amplify the depth of emotion? To seek help, I turn to Roland Barthes. The French theorist believes “I-love-you” is barely a sentence—the utterance suspends the speaker in a “specular” relation with respect to the other. So, when I say to someone: “I love you,” and I say it a million more times, to what effect is it? Maybe, in the end, says Barthes, that my love will prove true and triumphant.















