The airlines, over the past couple of years, have been working on various programmes which will have a positive impact on climate control measures. These include offsetting carbon emission on all its flights, within the United Kingdom. The airlines will offset the carbon emission by these fliers by investing in certified carbon reduction projects around the world, especially those working in areas of renewable energy, protection of rainforests and reforestation programmes. In a release, the company said that they have been investing in fuel efficient aircraft, development of sustainable aviation fuel, etc.