West Bengal is home to a variety of handicraft that are not only aesthetically appealing but also eco-friendly and representative of local history and culture. Yet these products are facing an uphill task in terms of survival, affected by rising costs of raw material, long drawn labour-intensive processes, and competition from mass produced machine made goods. Thankfully, interventions from government bodies and social welfare organisations have taught these artists to repurpose their art forms while retaining the original style, as well as to market them, which have given them a fresh lease of life.


