In the two decades since Guha published his book, the cricket market—comprising ticket sales and media—has grown significantly. According to a recent study by the data website Statista, the sport's total revenue is about $1.24 billion per annum. Ticket sales till September 2025 were $132.8 million, and cricket media earned about $1,084 million. This year, ticket sales are expected to reach $136.3 million, and cricket media earnings are expected to reach $1,103.9 million. More Indians are planning their travel—both domestic and international—around cricket matches. According to a Skyscanner report, about 47 per cent of Indian travellers in 2024 planned their trips to attend a cricket match. While some travelled to different cities to catch Indian Premier League matches, others even travelled abroad to watch cricket. For instance, in July last year, as India played England at Edgbaston Stadium in Birmingham, the city where I now live, the stands were filled with Indians, many of whom had travelled from across the UK and abroad. With Shubman Gill scoring 269 and 161, India cruised to a 336-run victory.