When Count von Zeppelin designed his famous diri­gible, he was not entirely sure what to do with it, although he was sure that it pointed the direction in which air travel had to go. And for a while it did. From about 1905 to 1937, the zeppelin captured the public imagination like few things have. Although the zeppelin was used primarily for testing purposes in its first decade and then by the German mili­tary during World War I for bombing and reconnaissance missions, under his successor Dr Hugo Eckner, it made great strides in air travel. These included making dirigibles for the US, as well as a circumnavigation of the globe by Graf Zeppelin, the most advanced zeppelin yet. Eckner en­visaged a paying clientele using the airships, with all their comforts, for travelling the world.