Koh Samui, Thailand's renowned island destination, is experiencing a significant increase in tourist numbers following the airing of HBO's “The White Lotus” Season 3, which prominently featured the island's luxury resorts and landscapes. What started as a tourism boom for the island has now turned into chaos, leading to overtourism in the picturesque destination of Thailand.
The release of "The White Lotus" Season 3 has led to a surge in interest for Koh Samui. Bookings at hotels where the series was filmed, such as the Four Seasons Resort Koh Samui, have seen substantial increases. For instance, Four Seasons reported a rise in average daily rates by over 40 per cent.
Additionally, searches for trips to Koh Samui have increased by 115 per cent from Singapore, 95 per cent from the United States, and 70 per cent from Australia. The inclusion of BLACKPINK's Lisa in the series has further amplified the island's appeal, contributing to a 65 per cent increase in interest among American tourists, state reports.
Despite the economic benefits, the surge in tourism has raised concerns about the island's infrastructure and environmental sustainability. Koh Samui's population has grown significantly, with over 70,000 residents and an additional 2,00,000 people working on the island. The increased demand has put pressure on local resources, including water supply, waste management, and transportation. Environmentalists warn that rapid development and over-tourism could lead to long-term ecological damage if not managed responsibly.
In response to the challenges posed by increased tourism, the Thai government is promoting sustainable travel practices. Efforts include encouraging visitors to explore lesser-known destinations such as Krabi, Hua Hin, and Hat Yai, aiming to distribute tourist traffic more evenly across the country.
Additionally, Thailand has introduced the Thailand Digital Arrival Card (TDAC), requiring all foreign visitors to complete an online form before departure, streamlining the entry process and enhancing security measures.
Reportedly, the country is also planning a cruise terminal by 2029, looking to expand its airports, as well as introduce a second water pipeline to meet the growing demand. The government has also implemented measures such as the 2015 Marine and Coastal Resources Management Act and the 2014 “Save Water, Save Samui” campaign.
Going forward, a plastic waste management hopes to curb plastic use and increase recycling. However, critics note that the enforcement of these laws is weak.
